Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as being a prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced with a choice of a new family saloon or some sort of Rolls Royce for upon the same price, the choice, for many, is imperative!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups . i was delighted to answer the call for a home improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal explanation for this was males that the pros in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry was announced were offering. Moving to the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was high. So the first thing we did was to get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the evaluate.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little difference between the door manufacturers here as each one of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with improvement British Standards into the composite manufacturing industry, the manufacturing processes were extremely very.

Where some companies fell down though was when we asked them the money they were going to do to help us to sell items. The lack of marketing support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long running investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to luster. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put were see which door manufacturers would help us to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from your suppliers for years, so why when they not share on the inside start-up cost?

There were seven companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or just proving samples free of charge. Two companies totally outshined away from the conversations and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by many people to end up being the market leader in the forthcoming had obviously done their homework and erect cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations too as advertising and marketing tool. This website has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including world wide web ordering facility.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

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